I will prompt agents to ask for marketing consent once an email address is added. This will grow your audience.
How does it work?
It’s simple, every time an email is added to a contact profile a bot message will be triggered, prompting the agent to ask for email marketing consent. The message can then be sent to the contact at a convenient time in the conversation (the agent decides).
Marketing consent is a “side” result
Asking for marketing consent should always be a “side” result. Main goal is to help contacts and create leads. However by making this process as frictionless as possible it’s a “no-brainer” for the user to ask and a “no-brainer” for the contact to respond. It’s just a click of a button.
Ask only when it’s appropriate
It should always be a human who decides if the marketing consent question is appropriate or not to ask. That’s why we’re not fully automate this and are not planning to do so.