The Automotive Conversation Platform

Unifying communications and empowering customers

At Web1on1 we’re on a mission to help car dealerships and service centres across Europe deliver exceptional customer experiences across both sales and aftersales.

With today’s consumers transacting in a mobile-first world that promotes online conversations over web forms, emails and calls, our automotive conversations platform brings together a range of different channels such as WhatsApp and SMS into a single solution.

Enabling you to transition customer processes into conversations that increase your team’s efficiency, reduce interruptions during your workday and drive up customer satisfaction.


Year founded


Team members (and growing)

4 million

Conversations handled


Joined CitNOW Group

How it started

Starting an automotive messaging revolution

Since the beginning of time (well, nearly) there has been one constant:‌ Every customer relationship starts with a conversation.

But as dealerships and service centres transitioned to doing business online, processes, webforms and funnels made it harder for customers to connect with dealerships. Our founders saw how sales and aftersales teams struggled to be productive and efficient while still empowering experiences customers love.

In 2009, they built Web1on1 to solve this challenge.

Starting with a done-for-you live chat solution, they set out on a mission to bring conversational experiences back into the car buying and servicing experience.

How it’s going

Empowering conversations across channels and departments

In 2022, Web1on1 joined the CitNOW Group – the global market-leading provider of software for the automotive industry – to continue our mission.

Expanding beyond live chat with the development and launch of our automotive conversation platform, we’re committed to empowering both sales and aftersales teams to achieve their business goals through multichannel conversations and streamline the entire customer journey. From initial car enquiry through to purchase and maintenance.

Geoffrey Page-Morris
Chief Executive Officer @ CitNOW Group

“CitNOW Group embodies several companies including Web1on1, to help provide a wider integrated set of platforms to dealerships. Offering value and to help OEM’s and dealerships achieve their goals.”

Our shared values

  • We are powered by our people
  • We make it happen
  • We delight our customers
  • We are one team
  • We are always learning

Meet our leadership team


Robert Brouwer
Commercial Director


Marta Olszanska
Operations Manager


Peter de Vos
Director of Engineering


Simon Townsend
Programme Manager


Erwin van Dijk
Product Director

Iris van Welzen
Customer Success
Manager @ Web1on1

“As Customer Success Manager, no day is the same and I get new challenges every day. My goal is to make customers succeed, but what that looks like is different with every customer. That makes my job varied and challenging.”

Join our mission 🚀

Are you ambitious, curious, and a rule-breaker? You’ll fit in perfectly at Web1on1, so do not hesitate and take a look at our careers page.

Explore careers

Want to learn more about Web1on1?

Explore our platform with a free trial and find out how you can deliver great customer experiences seamlessly across messaging channels from one place.

Request a demo